A new study showed that more than half of hotel and airline loyalty memberships are inactive or lapsed, which generally means that a member hasn’t redeemed points or miles within the past year to 18 months. Patrick Sojka, founder of Rewards Canada offers some insight.
Listen to the interview below or download it from the link;
http://www.nationaltravelradio.com/Audio/Loyalty.mp3
https://skift.com/2016/05/25/9-largest-hotel-loyalty-programs-growing-members-faster-than-engagement/
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