Sunday, 17 January 2016

The Fake Review Problem Is Getting Worse

The Fake Review Problem Is Getting Worse: Who hasn’t read a five-star review and said, “Sounds like the perfect hotel”? Studies suggest a strong link between positive reviews and bookings, but how many of those were based on a false premise? 


Travel Writer Chris Elliott discusses this growing problem and what to do about it.


Listen to the interview below or download it from the link;




http://www.nationaltravelradio.com/Audio/Fake_Hotel_Reviews_2016.mp3

http://elliott.org/blog/the-fake-review-problem-is-getting-worse

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